Creativity in Designing and Selling Jewelry


Jewelry-olgy News brings you the latest information, ideas, and resources for your own home jewelry business.

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For even more tips on building your home craft business, check out the Home Based Jewelry Business & Design Guide website.

Thanks for joining me today, and enjoy this issue!

- Gloria-Jean Browne

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Read this newsletter issue online.

In this Issue of Jewelry-olgy:

    *Employment: Graphic Jewelry Designers-Positions Available

    *Feature Article: Is your website or blog getting the kind of traffic you were hoping for?

    *Handcrafted Jewelry Photo Gallery: Everyone is invited to join in and show off their creativity!

    *Great Jewelry-Related Website: Marzia G. Unique & Innovative Jewelry

    *Online Jewelry Business Resource: Jewelry Software

    *Recommended Reading: Social Networking: Sell Your Jewelry Online


Hi! We are looking for some Graphic Jewelry Designers! Below is the job description and contact information. These are in-house positions, but if you are qualified...contract positions may be an option. Please let us know if you know of anyone who would be qualified. Thanks!

Please click here for job description and more information on these Graphic Jewelry Designer Positions.

Handcrafted Jewelry Photo Gallery:

This is new section on my website, a place where you can submit your pictures and proudly show off your jewelry designs to the world. Everyone is invited to join in and show off their creativity!

Feature Article:

Is your website or blog getting the kind of traffic you were hoping for?

I constantly get questions asking how do I get more traffic to my site? How do I get people to find my site? How do I get ranked in the first few pages of Google results?

Here is a question I received the other day from Andy who also cannot understand why his site is not getting the kind of traffic he was hoping for and is not getting ranked in the first few pages of Google Results.

So if you are having the same problems then please read my answer to him:


My website is not coming up on the first few Google pages. I am getting hits but only a few (3-6) per day

I have registered with Google and it has crawled my site but still no significant business.

We make nice stuff (I think) and people who do see our stuff like it.

Perhaps my keywords are not the best?

Everyday Elegance


Hi Andy,

I just checked your site's page source and these are the keywords your are using for your site:

"the home of elegance, on-line Jewelry, "

If I am surfing the internet looking for handcrafted jewelry it would NEVER occur to me to type in “the home of elegance” and I am pretty sure that no one else will either. Even if people did know that your website existed they would probably type in “” to find you.

Choosing the right keywords for a website involves understanding the search habits of the general public. When building a website around a certain topic, it is important to consider how people would search for information about the topic.

Please read these articles to get a better understanding of keywords and how to find and use the right ones.

Just having the right keyword alone will not drive traffic to your site as you will be competing against 1000’s of other handcrafted jewelry sites to get noticed and ranked in the first few pages of Google results.

When someone types in a keyword or search term in Google’s search box, Google searches the entire web (consisting of over 100 million websites) to find the best sites for that keyword, and then ranks them accordingly in the search results.

How do you get the search engine to list your website in the first 10 to 30 results? The answer is simple: CONTENT. The more content or information you provide about a particular topic the better your site will be ranked in the first 10 to 30 search engine results.

Please read the following articles to get a better understanding of how Google finds you and ranks your website through your content:

    How to Build a Jewelry Website
    If you want to build a jewelry website, or presently have an unvisited site or blog that earns little or no income, then you are in the right place. This section describes the whole process to help you create a website with lots of content that will drive traffic to your site and make you money.

    Make a Website that Maximizes Profits
    Planning your Site Content is the initial phase of building a successful high-potential website.

    The Power of PREselling
    To better understand how PREselling is the key to any successful business, watch this very informative video series on The Power of PREselling. Once you have your own PREsold traffic, you are in control.

    How To Funnel Traffic to Your Existing E-commerce Site
    Already have a sales site you like but it's not attracting traffic? Discover how easy it is to funnel traffic to your existing e-commerce site.
Besides having the right keywords and lots of informative and great content for your site, Google also ranks your site by how many inbound links you have. Having inbound links is also one of the main factors that major search engines take in account to rank your website in the search engine results. So you must also work on “link building”.

Link Building

Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.

Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. Remember though that you need links from sites that are relevant to yours and/or in your niche.

There are many advantages of link building.

    1. Link building helps in getting quality traffic from relevant sites which increases sales.

    2. Also when there will be high quality incoming links the site will also be seen as a valuable resource.

    3. Link building helps in creating awareness, visibility and credibility of your site.

    4. The site also obtains wider search engine exposure.

    5. Link popularity t also helps the website get indexed by search engines.

Don’t be afraid to ask for link exchanges with other handcrafted jewelry sites, because remember they too are looking for looking for good links from sites that are within their niche.

If you would like a link exchange with then just go to Bead Jewelry Links and click on submit link.

Social Media Networking

As well as “link exchanges” you can also get links to your site through Social Media Networking.

Social Media Networking involves using social websites for promoting your business online to achieve branding and marketing communication goals through the participation in various social media networks.

With social media networking you can easily gain the attention of targeted groups of people who are very interested in handmade jewelry. Social sites have an unprecedented power to attract people's attention and influence their buying decisions. Already the main thing the majority of Internet users do now when they get on the Web is to participate in social websites in some way - and the overall traffic volume to social websites currently doubles every six months.

Studies show that people who use social networking sites also tend to be very active online shoppers - and that they buy more than twice as many jewelry items online as non-social-site users do.

Discussion Forums

A great place to get links and more exposure is to join in jewelry discussion forums. Ask questions, answer questions, talk about the unique beads or components that you use or an interesting technique. Forums are for sharing and discussing ideas or problems. This is not a place for you to give a “sales pitch”, if your comments sound like you are just trying to sell something then readers will most likely ignore it and probably not click on your link.

For example on my site I talk about the art of color and the symbolic meaning of colors. At the end of each article about the various colors I have an invitation for readers to share their stories or jewelry designs using that particular color. Here is an example, go to the bottom of the page for Meaning of Turquoise Color Symbolism and you will see various jewelry designers willing to share their jewelry pieces using the color turquoise. Feel free to join in!

Photo Galleries

Photo Galleries are also a great way to get an inbound link. If anytime you see a “Jewelry Photo Gallery” inviting you to share some of your designs, then DO IT! Its an open invitation for you to get involved and show off your work. Be sure to describe how you made the piece, what materials you used and what inspired you to make it. Also tell a little something about YOU, readers are always interested in getting to know the designer a little better.

Again, DO NOT write a sales pitch! Just interesting info about the piece. Your link will be your sales route. If you describe the piece well and what went into making it, then if people are interested in purchasing any of your work or want to see more of what you have to offer they will follow your link. Be descriptive as possible!

Feel free to add a photo and description (along with your website link) to my Handcrafted Jewelry Photo Gallery

Facebook Pages

If you are a jewelry designer visit facebook pages from bead suppliers or “how to make jewelry” sites, introduce yourself, upload a photo of one of your jewelry pieces, list the components or beads used to make it, what inspired you to make it, and of course a link to your website, blog or your facebook page where they could see more of your work. Your photo and link will be seen by all their friends, and if any of those friends make a comment or “like” your photo, then all their friends will also see it. And if your piece or website is really unique or exciting, it will snowball from there.
Here are just a few facebook pages where you could visit, upload a photo and join in:

Social Media Articles

Please read these articles to get a better understanding of the benefits of social media networking:

I hope all this information and articles are helpful to you in understanding how Google ranks your site, and how to get more traffic to YOUR site.

Good luck and please keep me updated on how your Google ranking is doing.

Gloria-Jean Browne

Featured Jewelry-Related Website:

Marzia G. Unique and Innovative Jewelry

If you want to see inspiration and innovation in bead jewelry designs then meet MARZIA G., she does not follow a definite color pattern or a pre-established tendency; on the contrary, her pieces are totally Ad-Lib and lack the appointed fashion pointers customary in most of the mainstream designers. We call her Wearable Art, "ECLECTIGENCE", for the freedom of expression and melange of cultures and styles contained in it.

MARZIA G. defines herself as a reflection of the modern woman: active, knowledgeable, perceptive and “aux courant” on present issues, yet very feminine, cherished mother and loving companion. Her creativity mostly derives from daily events of her life, be them transcendental or mere trivialities but never from complex or elaborated thoughts, let alone influenced by any other designer or imposed trends.

Online Jewelry Business Resource:

Jewelry Software

Looking for jewelry software to help automate your home business, saving you time and money?

Then check out Bead Manager Pro
This software will save you time and money. With fully automated inventory and pricing of your jewelry pieces you will always know what’s in stock and what to charge!

Recommended Reading:

Social Networking: Sell Your Jewelry Online

The latest and most powerful tool for promoting your online jewelry business is social networking. Learn how to do your own social networking, step by step, to get your jewelry found by the people who want to buy it - in Rena Klingenberg's ebook "Social Networking: Sell Your Jewelry Online"

Find More Jewelry Business & Design Information

You'll find plenty of information at the Beading Design Jewelry site. If you're looking for specific information about building your jewelry business or designing unique jewelry, try the Search This Site feature to find the information you need.

Thanks for reading Jewelry-olgy Creativity in Designing & Selling Jewelry Newsletter.

I welcome your comments and questions.

"Happy Beading"

Cheers, Gloria:)

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