Booth Design: Principles of
Design and Arrangement

When the principles of design and arrangement are applied effectively in your booth design, they will coordinate all the parts of your display in appropriate and varying degrees.


  1. Balance

    There are two types of balance, formal and informal.

    Formal balance occurs when each object on the right side of your display has an exact counterpart on the left side in size, placement, shape, and color. This type of balance denotes a feeling produced by the total unity of dignity, restraint, and conservatism. Formal balance is usually used to depict tradition, a store image, dignity, and so on, and denotes less activity than the informal type.

    Informal balance is when everything is displayed randomly. Using this type of balance your booth design can result in more subtle and imaginative arrangements. Informal balance is used in a display when the exhibitor wishes to provide activity, excitement, and variety. This type of display is most popular.


  2. Emphasis

    Emphasis is the point of eye contact in a display. It is from this point that all other eye movements emanate and flow. The point of emphasis, therefore, is the center of attraction in a display. It begins the flow of the eye throughout the entire display, It is important that you keep the overall design simple and uncluttered. When designing your booth keep in mind that you must enhance your work not overpower it.

    Try to place emphasis on some of your most expensive pieces, the ones you are most proud of —- even if you are positive that no one at a particular show would consider buying it. Displaying your most detailed and best work will attract people to your exhibit -— and, if they are impressed with your work of art, they will most likely buy something that is in their price range.



  3. Contrast

    Contrast is the use of varied colors, shapes, textures, etc. to heighten the effect of a composition.

    Showcasing your products against an entirely opposite material and color will create an interesting contrast. Consider placing smooth surfaces against rough ones, such as pottery and glass on textured wood. Position hard items on soft coverings and soft items on hard surfaces. Place vividly colored items against subdued or natural backgrounds, and to make items with little color more noticeable place them against a brightly colored or rough-textured background.

    Weathered wood, burlap, lace, straw beach mats, wicker, bricks and painted wooden crates are excellent choices for textured backgrounds for your booth design. Also keep your eyes open for interesting nature items, such as small logs, driftwood, or gnarled branches, to display small smooth items on or to use as a background to add texture to your display. Glass, plexiglass, marble, and lacquered wood are ideal to make an attractive smooth surface.


  4. Rhythm

    The principle of rhythm consists of the devices such as props, showcards, space intervals between objects, and the architecture of your display that guide the eye from its point of contact throughout the remainder of the display area.


  5. Harmony

    Harmony may be defined as the agreement among the many parts and aspects of an entity. If harmony exists, there is a state of agreement between the parts of a design that gives it unity of effect and an aesthetically pleasing whole.

    In the art of display for your booth design, harmony refers to the success with which merchandise, lighting, props, shelf space, and showcards are combined through balance, emphasis, contrast, and rhythm to create an aura of visual, artistic, and commercial agreement and correctness.


Related Articles:

Color: The Life of a Display
Find out why one of the strongest forces in stopping a potential customer and making them want an item is the effective use in a display is color.

Designing Your Booth Using Display Fixtures
Here are some factors to consider before designing your booth so it's safe, attractive and easy to handle, especially if you plan to do many shows each year.



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