These easy-to-use brainstorm keywords tools from Google are a pretty good way to establish a baseline list of keyword ideas for your website.
Using Google Search during Keyword Research is a must because Google Suggest, Google Instant, Google Wonder Wheel, Google Images and Google Videos can help you find easily relevant and popular terms to write great content around.
Google Suggest The Ultimate How To Resource
How Google Suggest Works
Suggestions appear as you type
As you type, Google Suggest returns search queries based on other users' search activities. These searches are algorithmically determined based on a number of purely objective factors (including popularity of search terms) without human intervention. All of the queries shown in Suggest have been typed previously by other Google users.
The Suggest dataset is updated frequently to offer fresh and rising search queries. In addition, if you're signed in to your Google Account and have Web History enabled, you'll see search queries from relevant searches that you've done in the past.
You can also just type the first letter of the alphabet after you main keyword to get the top suggestions of keywords that start with those letters. For example wire jewelry a... or wire jewelry b.... or wire jewelry c....
Typing a second letter of the alphabet after your first will also suggest some new keywords. For example wire jewelry ba.... or wire jewelry be....
And of course Google suggest also works by typing a letter of the alphabet at the beginning of your keyword. For example h...wire jewelry:
Google Instant is a new search enhancement that shows results as you type.
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
Google Wonder Wheel
Google Wonder Wheel is a new great feature from Google which allows you to see relevant search results to your query in a unique semantically relevant and graphically design way.
Google Wonder Wheel is a handy keyword research tool that helps you find phrases to use for your blogs, webpages, and whatever other content you feel like creating. It's "hidden" as a Google search option panel and is as much a creativity and brainstorming tool as it is an AdWords keyword and SEO research tool. Using it is about as easy as it gets too so see it in action here and then go try it for yourself.
Video: Google Wonder Wheel Keyword Research Tool Helps Discover Hidden Niches
Enter your key word or phrase and perform a search. For this example I wanted to search for “wire jewelry”.
After submitting the key word or phrase you would like to search for, click on the “show more options” link on the top left side. The results will be divided in to two screens:
Clicking on the Wonder wheel link will now create a sun shaped circle of terms, all related to your original search. Green energy lamp is the main phrase, since it’s the one we looked for and you can find other related keywords to this search on the sun beam. Now your display will show the Google Wonder Wheel tool on the left side and the Google search results on the right side
Now the fun starts. You can navigate your way around the relevant key words and phrases and find more and more results. It’s easy and the graphical effects make it fun. In our example: “wire jewelry” was the main phrase and than we searched for “make wire jewelry” and so on.
Sites With Images
Another great tool for brainstorm keywords is “site w/images”. After clicking on this tool Google results will show you the top site with images related to the keyword or phrase that you entered into the search box.
Checking out the different images on these sites will probably give you some great ideas that you hadn’t thought of, and/or some new keywords to build content around.
In the next two examples I entered “wire jewelry” and “wire jewelry tools” and found some great new keyword and topic ideas.
Similar to Sites w/Images, clicking on Google Images will show you the top ranking images for your keyword. Again, a great way to brainstorm keywords and ideas for topics.
Using Google Videos is not only a great way to brainstorm keywords but also give you a list of the various videos produced with the keyword or phrase that you entered in the search box.
Embedding already produced videos into your site is wonderful way to help explain or illustrate what your content is telling or teaching your visitors, without you having to produce the video yourself. Having a visually oriented site (ex., jewelry), videos of various techniques around your site's theme will definitely add to your visitors' experience, resulting in increased loyalty.
Using Google’s Timeline tool will show you results of articles with dates that contain your keyword of phrase that you entered into the search box. With this tool you have to use a little bit of detective work as many of the results will not be suitable for what you are looking for, but then again you may be surprised at what you might find.
Selecting Targeted Keywords
After brainstorming and gathering a large list of keywords from various sources, you need to refine it and keep the most important terms.
After selecting your main terms, create a list of more targeted keywords. Those keywords will drive to your website more targeted traffic and usually they are easier bring higher rankings.
Note that you can evaluate the popularity of each keyword, estimate the monthly incoming traffic and get some extra ideas by using these FREE Keyword Search Tools.
Create a Master Keyword List
Once you have a great list of terms from your brainstorm keywords sessions, you will need to organize them. The best way to organize you keywords is by creating a master keyword list to help you sort, add, delete, refine and tune the most profitable keywords to build content around. If you start collecting all the information you need for your keywords list from the start you will save so much time by not having to go back and re-research each keyword for demand, supply and profitability.