Color: The Life of a Display

One of the strongest forces in stopping a potential customer and making them want an item is the effective use in a display of color: The presence or absence of light as it is reflected or not reflected from the surface of an object.

Color is one of the most important factors in creating a display. It is an invaluable selling tool because people are color conscious. Newspapers, magazines, radio, and television promote color constantly.

Color helps to create new merchandise and the desire for it. Of course you cannot satisfy the color tastes of everyone all the time, but you can cultivate the taste of your customers gradually and purposefully.

The more scientific facts you know about color, the better (i.e.: the absorption and reflection of light; knowing the hue of colors and their value; the use of the color wheel -- colors may be combined according to their position on the color wheel and may then evolve as color schemes.

These schemes are simply calculated ways that colors may be combined successfully through the use of a formula.), but you can't expect scientific facts about color to teach you taste. Nature and fashion are the two most important sources of inspiration in teaching color know-how.


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