How Do I Find the Best Place to Sell My Jewelry?

by Nancy
(Deerfield, IL)

My jewelry features Swarovski crystals, but includes all types of beads and I am looking for the best way or places to sell my jewelry.


Answer:

There are lots of different types of stores out there who carry different styles of products AND there is lots of jewelry out there for sale.

In finding where and to who to sell your jewelry to, you will have to narrow your market down. If you try to cater to what everyone wants then your market is too open and competition stiff.

Everyone has different tastes and you won't be able to satisfy them all. So try to target the market that YOU would like to design your jewelry for. You should do a little market research to get started.

As part of your market research you will need to know what is the profile of your typical customer (i.e. age, sex, location, interests, style, etc.)? In investigating your potential customers, you must consider WHO will wear your jewelry.

In finding the answers to these questions ask yourself: Who do you think would probably buy YOUR jewelry, or who are you making your designs for? For example do you want to reach sophisticated, or professionals? Young and funky? Everyday or party wear? What about bridal or prom jewelry?

Once you have identified who your customers are, or to whom your jewelry is appealing, you can then cater to the taste of this typical customer and seek the best ways to reach him or her.

The next questions now are: How do you plan to distribute your jewelry to your customers (i.e. craft shows, wholesale to retail outlets, specialty shops, your studio shop, holiday boutiques, party plan, website, etc.)? How will you inform customers about your jewelry?

Also in your market research you NEED to know what your competition is doing. You will learn more about what is selling where, to whom, and at what prices by carefully observing the competition. Once you have an idea of what you want to make, surf the net, attend as many shows, go to as many stores, and seek out as many other points of sale as you can for the same style of jewelry as you wish to market.

Then ask yourself: Can customers easily get what YOU make from someone else, perhaps at a lower price than what you would have to charge to make a profit? Is your jewelry unique or is the market already saturated with the style of jewelry you want to make? Like I said earlier COMPETITION IS STIFF so your designs have to be unique, they have to be different!