What Are Advantages of The Jewelry Home Party Plan?
The jewelry home party plan is an excellent sales venture for jewelry designers who are looking for an alternative to craft shows and gift shops.
Using this direct selling approach provides the demonstrator with a captive audience, not in competition with other vendors as in a craft fair situation, and sales are not left to chance as in a shop.
A home party has the advantage of selling through a hands-on demonstration or personal presentation. Each item is discussed individually and passed among the partygoers. Function, availability of special orders, unusual production techniques, and information about the jewelry designer add to the appeal of each item. The customer also has the opportunity to choose items to be made in colours suited to their needs or to have things personalized.
The unique benefit of the jewelry home party plan is that initial investment is small compared with exhibiting in a craft show.
To begin business the only purchases necessary are those required to assemble the kit and the cost of order forms, invitations and bags. Inventory is not an expense because the supplier(jewelry designer) is usually showing samples of their work for order purposes. Or if you have enough inventory your could sell your pieces at the home party.
The home party plan is also advantageous to you as a supplier. The jewelry designer does not need to be concerned with marketing or display, as in a craft show. During the presentation, attention is drawn to each item and the demonstrator educates the customer about special features, quality of the work and ideas for use of items, that may have been overlooked on the store shelves; thereby generating sales.
In addition, if you only display sample you do not have to make up or produce anything until you know it has been ordered. You will not waste valuable time and materials trying to anticipate what customers might like.
Another big advantage to a jewelry home party plan is that scheduling is flexible. And how much you earn depends on your skill, needs and goals and also on how hard you want to work.
Direct sales easily lends itself to spare time income or a career. The more parties you book the more money you make. On average, for every party you hold, you can expect to persuade two of the guests to agree to have a similar party at their house (with different guests, of course). From each of these two parties you can expect to get two more people to hold similar parties at their house. the result is that the system begins to pyramid rapidly.