Jewelry Photography - Essential Tips For Success!

More often than not, beautiful and well crafted pieces of jewelry go unsold because the pictures do not do the piece justice. They simply fail to sell the jewelry. These photos are either dull, out of focus, improperly exposed, too small or hard to distinguish from the background. A picture is worth a thousand words if you're a writer; and if you are trying to market your handmade jewelry online then “a picture is worth a thousand dollars”!In an online store you never see your customers so you don't get the feedback that you would from a craft show or that a brick-and-mortar store will get. This is the reason you need not just good shots of your jewelry but GREAT shots, creating the look and feel of your on-line jewelry business and sending the right message. In an online business, 100% of the jewelry is sold based on visual impact and interest in any particular item. If the photography is less than perfect your customer is not going to buy and you've missed a sale.

Jewelry is a luxury product. It's bought by choice, not by necessity and in most cases, it's an impulse buy. This is especially true with when sold on-line where customers are only a click away from a purchase or a click away from leaving your site. If you're serious about selling handcrafted jewelry online you should be serious about getting the best jewelry photography that can help you grow your business and be successful.

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