How To Maximise Profits
Using Jewelry Software

In almost any store where you shop, you will be asked at check-out for your name or telephone number, or if you have a store card. Most people comply and whip out that card, because it entitles them to sale prices or special discounts. The requested information or the card keeps track of customer purchases, and the information is automatically entered into the store’s database. The collected data is used to determine and implement more productive marketing strategies.

Use your jewelry software to create an account for each customer. Along with the usual name, address and phone number, enter the following information:

• E-mail addresses
• Product purchased
• Purchase price
• Services, including repairs and appraisals
• Purchases of warranties and insurance
• Style preferences
• Special requests for items of information

With the jewelry-software, you can assess relevant market conditions and sales data to determine your marketing strategies. You will see what items sell well, and which don’t. This will help you determine what inventory should be increased or decreased.

The average price of items being sold tells you in what price range customers are most likely to make a purchase. Whether you make you own jewelry or purchase your stock, some items will have higher rates of return or need for repairs.

If you make your jewelry and reports show that a certain brand or type of clasp or crimping bead breaks quite often, you will know to change to a more reliable brand. The same applies to brands or styles of ready-made jewelry.

Set specific goals for you business. For instance, you may want to increase the percentage of sales for a certain item, or phase out a product that doesn’t sell well to make room for a new line. Use the jewelry software to help you determine where to apply the correct strategies for attaining your business goals.

As you become more experienced in using the software, you will be able to determine where to increase product investments and view your available assets, such as liquid assets, cash flow, equity and inventory. You may find jewelry software such a valuable tool that you’ll wonder how your business ever got along without it!

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