My website is not coming up on the first few Google pages

by Andy Soper
(Grahamstown South Africa)

The Title says it all. My website is not coming up on the first few Google pages. I am getting hits but only a few (3-6) per day

I have registered with Google and it has crawled my site but still no significant business.

We make nice stuff (I think) and people who do see our stuff like it.

Perhaps my keywords are not the best?

Andy
Everyday Elegance


ANSWER:

Hi Andy,

I just checked your site's page source and these are the keywords your are using for your site:
"the home of elegance, on-line Jewelry, "
If I am surfing the internet looking for handcrafted jewelry it would NEVER occur to me to type in “the home of elegance” and I am pretty sure that no one else will either. Even if people did know that your website existed they would probably type in “everydayelegance.org” to find you.

Choosing the right keywords for a website involves understanding the search habits of the general public. When building a website around a certain topic, it is important to consider how people would search for information about the topic.

Please read these articles to get a better understanding of keywords and how to find and use the right ones.

Are You Confused About What Exactly a Keyword Is?
Find out what exactly a keyword is and how to use them properly.

Brainstorm Keywords Using Google Search Engine
These easy-to-use brainstorm keywords tools from Google are a pretty good way to establish a baseline list of keyword ideas for your website.

FREE Keyword Search Tools
Do you know how theses free keyword search tools can help you find the best keywords to use when you build a jewelry website?

Brainstorm It!
The ultimate niche-finding, brainstorming and keyword-researching tool. A powerful automator, work-organizer and time-saver, it makes the entire master keyword list child’s play.

Create a Master Keyword List
Discover why creating a master keyword list is a very important step in having a profitable online business.

Just having the right keyword alone will not drive traffic to your site as you will be competing against 1000’s of other handcrafted jewelry sites to get noticed and ranked in the first few pages of Google results.

When someone types in a keyword or search term in Google’s search box, Google searches the entire web (consisting of over 100 million websites) to find the best sites for that keyword, and then ranks them accordingly in the search results.

How do you get the search engine to list your website in the first 10 to 30 results? The answer is simple: CONTENT. The more content or information you provide about a particular topic the better your site will be ranked in the first 10 to 30 search engine results.

Please read the following articles to get a better understanding of how Google finds you and ranks your website:

How to Build a Jewelry Website
If you want to build a jewelry website, or presently have an unvisited site or blog that earns little or no income, then you are in the right place. This section describes the whole process to help you create a website with lots of content that will drive traffic to your site and make you money.

Make a Website that Maximizes Profits
Planning your Site Content is the initial phase of building a successful high-potential website.

The Power of PREselling
To better understand how PREselling is the key to any successful business, watch this very informative video series on The Power of PREselling. Once you have your own PREsold traffic, you are in control.

How To Funnel Traffic to Your Existing E-commerce Site
Already have a sales site you like but it's not attracting traffic? Discover how easy it is to funnel traffic to your existing e-commerce site.

Besides having the right keywords and lots of informative and great content for your site, Google also ranks your site by how many inbound links you have. Having inbound links is also one of the main factors that major search engines take in account to rank your website in the search engine results. So you must also work on “link building”.

Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.

Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.

There are many advantages of link building.

1. Link building helps in getting quality traffic from relevant sites which increases sales.

2. Also when there will be high quality incoming links the site will also be seen as a valuable resource.

3. Link building helps in creating awareness, visibility and credibility of your site.

4. The site also obtains wider search engine exposure.
It also helps the website get indexed by search engines.

As well as “link exchanges” you can also get links to your site by joining in jewelry discussion forums (like you have done here). Remember that Forums are for sharing and discussing ideas or problems. They are not a place for you to give a “sales pitch”, if your comments sound like you are just trying to sell something then readers will most likely ignore it and probably not click on your link.

Photo Galleries are also a great way to get an inbound link. If anytime you see a “Jewelry Photo Gallery” inviting you to share some of your designs, then DO IT! Its an open invitation for you to get involved and show off your work. Be sure to describe how you made the piece, what materials you used and what inspired you to make it. Also tell a little something about YOU, readers are always interested in getting to know the designer a little better.

Again, DO NOT write a sales pitch! Just interesting info about the piece. Your link will be your sales route. If you describe the piece well and what went into making it, then if people are interested in purchasing any of your work or want to see more of what you have to offer they will follow your link. Be descriptive as possible!

Feel free to add a photo and description (along with your website link) to my Handcrafted Jewelry Photo Gallery

Please read these articles to get a better understanding of the benefits of social media marketing:

Social Media Marketing for Jewelry Designers
Discover why social media marketing has unprecedented power to attract people's attention and influence their buying decisions, and how you can easily gain the attention of your handmade jewelry.

How Social Media Networking Can Help Your Jewelry Business Succeed
Learn what social media networking can achieve for you and how it can help you in selling jewelry on the internet.

Grow Your Online Jewelry Business the Friendly Way
Rena Klinenberg discusses that the latest and most powerful tool for promoting your online jewelry business is social networking.

Get Maximum Jewelry Traffic from Your Social Networking Activity
Everything you need to know to have more control over your own traffic and bring interested customers to your online jewelry business with social networking.

Get Your Jewelry Noticed Online by Using Good Keyword Tags
Discover how good keyword tags can bring a steady stream of customers to your online jewelry business.

Social Networking: Sell Your Jewelry Online
The latest and most powerful tool for promoting your online jewelry business is social networking. Learn how to do your own social networking, step by step, to get your jewelry found by the people who want to buy it.

Social Media Examiner: Your Guide to the Social Media Jungle
Social Media Examiner helps businesses use social media tools like Facebook, Twitter and LinkedIn to find leads, increase sales and improve branding.

I hope all this information and articles are helpful to you in understanding how Google ranks your site.

Good luck and please keep me updated on how your Google ranking is doing.

Cheers,
Gloria-Jean Browne