Projecting a Professional Image

A professional image doesn't just happen, it has to be created.

The right image is an essential part of your marketing effort in promoting your home based jewelry business because it not only helps define your business, but also projects a message of professionalism to let people know that you are not just playing around with a hobby.

In order to combat a hobbyist image, you must begin with your own attitude about yourself and your business.

The way you conduct your business influences the way people think of you. Ours is a visual culture, and first impressions are important.

Remember, you never get a second chance to make a first impression.

Every aspect of your home based jewelry business, from your business name and logo, to good-looking printed and promotional materials, to the way you handle your business and your customers, should send the same message and make a clear statement that you are a professional.

As a home based jewelry business, you have to project the utmost in confidence and professionalism, which must be created by you, and then carefully maintained through the life of your business.

You won't have the luxury of having a big corporate name, nor the budget to handle large promotional campaigns. You won't have a fancy store-front with sales clerks or a parking lot.

Your business is YOU, and it's success depends on how you handle it and promote it. The more thought and attention you place on creating a professional image the more successful your business will become.


Your Personal Image

Projecting a professional image not only involves the quality and look of all your promotional materials but also the quality of service you provide.

Therefore, your personal image is important in promoting your business, because you are selling yourself as well as your business.

You must convey a message of enthusiasm and excitement about your venture, and a belief in yourself and in what you are doing.

Building a personal image involves more than the clothes you wear or the products you make. It also means acting like a professional in all facets of your business.

Greeting and helping customers in a friendly and considerate manner, being on time for appointments, filling orders promptly, paying bills on time, and even answering telephone calls are all part of your professional message.

If you are always late for appointments, filling orders, and paying bills, and rarely return telephone calls, then how can anyone take you seriously as a professional business person.

To be successful at promoting your home based jewelry business you need to build a good reputation. Earning a good reputation not only involves the quality of your products, but also how you handle all your business matters.

You must consistently strive to earn a good reputation as a jewelry designer through both your personal and professional image.


Developing Your Business Personality

One of the essential keys in promoting your business is to develop an image that will not only attract customers but also keep them.

You have to give your home based jewelry business a personality, that special something that makes yours unique and sets it apart from the competition. Then, you must cultivate this "personality" to create an interest in your business and attract customers.

In developing your business personality, you may want to convey a certain theme or style that will help people remember your work and your business, and also to help you in targeting your market. In determining your theme or style you have to consider what you are making and who your products will appeal to.

Do your products lean to the modern or traditional, simplistic or ornate, inspirational or whimsical? Do you want your business personality to be Country, Victorian or Contemporary? How about Exotic or Funky? Maybe you prefer to be more Sophisticated or Earthy.

No jewelry style appeals equally to the entire population.

To be successful you must know which group of buyers is drawn to your work or which group of buyers you want to attract, then promote your home based jewelry business specifically at pleasing that group.

The personality, or the style that you choose will help you in reaching your target customers letting them know that you make and sell the type of products that appeal to them.

Once you have picked a theme or a style stick to it and incorporate it throughout your marketing in your name, logo, business cards, printed promotional materials, advertising and displays.



Return to Top of Projecting A Professional Image
Return to Promoting Your Home Based Jewelry Business: the Art of GETTING NOTICED
Return to Beading Design Jewelry home page.

New! Comments

Have your say about what you just read! Leave me a comment in the box below.

site search by freefind


With Bead Manager Pro
you will be able to print professional looking Invoices, Catalogs & Consignment orders as well as address labels and labeling for all your parts and pieces.

Bead Manager Pro Jewelry Software Automate your business,
saving you time and money



Get your jewelry NOTICED
through online social networking.



Recommended Articles:

How to Build A Jewelry Website

Jewelry Marketing Discussion Forum

Projecting A Professional Image

Naming Your Jewelry Business

Social Media Networking For Jewelry Designers

Designing a Logo

Promotional Materials

Jewelry Hang Tags

Create a Name Recognition for Yourself

Getting Free Publicity for Your Jewelry Business

The Media Kit for Jewelry Artists

Advertising Your Jewelry Business

Use Direct Mail to Promote Your Jewelry Business

Your Jewelry Design Portfolio

Public Relations and Your Jewelry Business



I Love SBI!


Recommended e-Books:

Discover How You Can Start Making Money From Your Own Home Based Jewelry Business

Make Money Doing
Something You Love!


Sell your jewelry at
shows, fairs and festivals.


Sell your jewelry to this
huge, untapped market


The Jewelry Party Business Guide

Do you have questions about
how to sell your jewelry?
Find the answers here!


http://www.marketingjewelry.com/101-jewelry-selling-techniques.htm


Click here to learn more about Jewelry Selling Insights



FREE e-Books:

Site Build It!
Thinking of building your own website? Or want to improve
your online presence with the website you have now?
Turn Your Knowledge
Into Revenue!

Checkout these FREE ebooks.



Site Build It!

Visitors since Nov 21, 2011

Site Build It!