Step 5
Register A Domain Name

If you're serious about making your business successful then you need to register a domain name. Domain names are unique identifiers on the Net. Having your own domain instead of an extension of someone else's, gives your site better credibility, recognition, and visibility with the search engines and directories.

A domain name makes up the address of your site and can endin .com, .net, .org, .info, .us, .biz, .tv and more.

Technically speaking, domain names are aliases which refer Internet users to IP addresses, complicated series of numbers that represent the location on the server.

Video: Refine Your Site Concept and Choose a Domain Name

Register a Domain Name

Choosing A Domain Name

A good domain name is...

  • short and sharp
  • meaningful -- conveys a clear message
  • easy to spell
  • easy to remember
  • unique, descriptive, and “you”
  • solid, classic, not hokey
  • has VPP for humans (see above video)
  • has Site Concept keyword for search engines
  • accurately reflects the overall theme of your content

Your domain name should include one of your most profitable keywords for higher relevancy. The engines will rank your site higher for your keyword if it's included in your domain name.

When a visitor arrives at your site, they should be immediately able to understand what your site is all about. And the best way to do that is including your concept keyword in your domain name. It's a better description of your website.

A good domain name ends in “.com,” “.net” or “.org.” These are well established, unlike some new entities -- “.tv” for example. When you are developing your domain name, think about your visitor’s mindset. Which name has the most credibility?

What about using a country ending like “.ca” or “”? Even if yours is alocal business, you will sound more impressive with a .com/.net./.org ending.

And your local business could easily add global income once your site is up andrunning.

I highly recommend “.com” as your first choice.

If your domain has more than two words I also recommend that you use dashes because they make the word breaks more obvious to the eye. Also, the engines usually treat a dash as a space. So they may be more likely to "see" the entire string as separate words.

For example, which is easier to read?... or...

Dashes are less important if your domain name has only two words in it. See how

If you already have an offline business, it may be important to use your business name as your domain name rather than create a new domain name for it. On the other hand, you could give the site a name that uses your VPP, then use Name Park It! to park and redirect your business name to your site. This works particularly well with business cards and other forms of offline, local marketing.

Check For Domain Name Availability

Once you have an idea for a great name and just want to check to see if it’sbeen taken...

Go to to see if the name is available.

If the domain name you would like to use is already taken, then try this site for come ideas and different variations of the one you wanted.

Special note… do not register your domain at any of these services until you’ve seen “how to register a domain” below.

This article Tips on Choosing a Good Domain Name discusses considerations you should be aware of when registering your domain.

How To Register Your Domain Name

Getting a domain name involves registering the name you want with an organization called ICANN through a domain name registrar. For example, if you choose a name like "", you will have to go to a registrar, pay a registration fee that costs around US$10 to US$35 for that name. That will give you the right to the name for a year, and you will have to renew it annually for (usually) the same amount per annum.

It doesn't matter where you register your domain.  Every registrar provides the same services. If you are using one that makes you happy, stick with it.

Otherwise, check out...

A comprehensive list of registrars...

By the way, Solo Build It! automatically takes care of registration for you. The cost is included in the annual (or monthly) fee. So your very best bet is simply to take care of it at the time you start building income through content with Solo Build It!.

Moving Forward

Once you have registered your domain name, you will need to select a web host.  The web host is the guts of any website because this is where you create and publish your pages, build order forms, add functionality and maintain your site.

SiteSell Hosting

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