Social Media Marketing
for Jewelry Designers
What is Social Media Marketing?
Social Media Marketing involves using social websites for promoting your business online to achieve branding and marketing communication goals through the participation in various social media networks.
Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.
Social media network is a marketplace where people can share their opinions, experiences, perspectives and perceptions by recommending products and/or sites to others through Social media websites.
As the Web has become based on conversations and communities, it has created huge opportunities for building relationships with your chosen market and an easy way to access the real audience. The visitors share their reviews about a product/service and recommend the site to others through Social media websites. More the number of reviews, faster the word spreads. This helps you increase the popularity of your brand and increase the number of loyal visitors to your website.
With social media marketing, you can easily gain the attention of targeted groups of people who would be very interested in your jewelry - and it costs you nothing but the time you invest in it.
All you have to do is go where your most likely customers go online, join their communities, and participate in their conversations - without doing any marketing.
What Makes Social Media Marketing Work?
Rena Klingenberg says Social Media Marketing is so effective because it includes the three most powerful types of selling:
Word of mouth - When customers tell other people about their positive experiences with you or your jewelry business, their unbiased conversation is more effective that the most expensive advertising you could buy.
Relationship marketing - By targeting your best market niche and building long-lasting relationships with these people, you’ll know exactly what they want. By shaping your jewelry business to fill their wants and needs, you’ll keep them happy - and they’’ll stick with you.
Social proof - This is an instinctive, deep-seated way humans make decisions. When we see other people doing something, we assume they know what they’re doing, so we go ahead and do it too. So when people see a lot of positive buzz online about you and your jewelry business, it encourages them to trust you and do business with you.
Benefits of Social Marketing
This social aspect of the Web creates all sorts of online communities where like-minded people have “conversations” - they meet, share, visit, and return for more.
By socializing with targeted groups and keeping your finger on the pulse of your chosen jewelry niche, you’ll discover - from their insights and experiences - the needs, desires, and trends that move your particular market niche to spend money on jewelry.
One of the benefits or participating in and listening carefully to what the people in your niche are saying, is that you’ll have the valuable opportunity to learn, directly from your targeted jewelry customers, about the products and services they want to buy, that you can create and provide for them. Big companies spend a lot of money on market research to find out what their customers want - but when you socialize with your niche audience, you get to find out directly from them - for free!
Examples of Social Media Sites:
Here are some well-known social sites - many of which you’ve probably heard of, or even use yourself:
Blogs - a website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts or submit articles and photos.
LinkedIn - a business-oriented social networking site.
FaceBook - a social networking website intended to connect friends, family, and business associates
Twitter - is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers
YouTube - a video sharing website on which users can upload and share videos
Flickr - users share and discuss their photos
MySpace - users meet and network with each other
Yahoo Answers - users submit questions and answers
StumbleUpon - introduces users to content that they might like based on their interests, allowing them to either recommend it or move on to something else
Digg - users submit and rate news stories
Delicious - allows users to add all their favorite sites as bookmarks, organize them, and then share them with other users
Squidoo - users create one-page “mini-sits” to share content on specific topics
Instructables - users submit, share, and comment on do-it-yourself projects
With social media marketing you can easily gain the attention of targeted groups of people who are very interested in handmade jewelry. Social sites have an unprecedented power to attract people's attention and influence their buying decisions. Already the main thing the majority of Internet users do now when they get on the Web is to participate in social websites in some way - and the overall traffic volume to social websites currently doubles every six months.
Studies show that people who use social networking sites also tend to be very active online shoppers - and that they buy more than twice as many jewelry items online as non-social-site users do.
14 Reasons Why Social Media Networking Can Help Your Jewelry Business Succeed
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Social Media Examiner: Your Guide to the Social Media Jungle
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