Trust Building Tools
The following trust building tools help me to deepen my relationship with visitors giving me the opportunity to communicate effectively with blogs, newsletters, and emails, and then allowing them to get involved using forms and Content 2.0. These trust-building tools help complete strangers develop trust and confidence in me.
Here are the next 9 Reasons Why I Love SBI!:
47. Blog It!
"Blogging" is hot. With Blog It!
, SBI! made it easy, automatically converting my site into a blog format, then creating an RSS feed so people can subscribe to it. All I had to do was click a button to turn this free option on! The benefit is great, the cost to me (in time and money) is zero. Here is my Jewelry Business and Design Blog
I am able to enjoy all the benefits of a blog without needing extra skills or additional software. For those experienced with blogging, auto-pinging for my SBI! blog keeps my site on the Search Engines' radar. All of this helps attract more traffic.
48. Regular Blogging
You can also plug a full WordPress, Typepad or any other kind of blog straight into your SBI! site. In general, most small business people can realize a superior "Return on Investment" by creating a theme-based content site rather than by blogging. But if you want or need to add one, you can.
49. Electronic Newsletter Publishing
MailOut Manager helps me to deliver great content to subscribers through my own e-zine. It builds trust. It credentializes me. And it ultimately causes visitors to know me, like me and do business with me. This SBI! system includes...
- I never worry about Hotmail, Yahoo! Mail or any large ISP mistaking my e-mail for spam. It will tell me exactly what to do to improve my e-mail before I send it out.
- OpenRate reports on both the number of subscribers who open each issue of my e-zine, and the percentage. It's an invaluable window into the desires and behavior of my subscribers. I can deliver e-zines that are opened!
With this tool I am able to quickly and easily create a monthly Newsletter. Click here to subscribe to my "Jewelry-ology" a FREE newsletter that provides you with unique ideas and tips in designing and selling jewelry creatively.
50. Form Build It! / Autoresponder
The ultimate in both data collection and delivery. Build surveys, polls and applications. Collect data, feedback, and leads. Earn referral fees for each lead that your form sends to a partner. Filter and analyze data. Send courses via a series of scheduled e-mails (a "sequential autoresponder") that PREsells your expertise. Then sell your products or services.
SBI! includes an easy-to-use form builder with autoresponders. I can build contact forms, surveys, and polls to easily communicate with My visitors. I don't need to use my e-mail address, which attracts spam.
List-building and e-mail marketing are included (usually these expensive features are bought separately). I can sign up visitors to my e-zine subscription list and then mail an issue to them. This repeat exposure builds a stronger bond with my visitors and allows for direct promotions to them. Deeper PREselling = More Monetization.
The Form Build It! Library is where I can preview, edit, deactivate, and test current forms. I can also delete a form that I no longer want and/or create a new form based on an existing one.
You can view examples of a couple of forms I easily built using FormBuilder on my Contact Me page, and Submit Link. If you have any questions about SBI! please feel free to use my contact me form and ask away. Or, if you would like to exchange links then please use my Link Submission form.
51. Search Form Data
An important part of Form Build It! is the data I collect. And of course, it's not much use if I can't see or analyze the data. So...
SBI! includes a wonderful tracking tool called Search Form Data which will generate reports on any of the forms that I have built and put on my site. I can generate reports of the results in two formats...
- Results Table -- this tabular reporting format is a line-by-line reporting of all data submitted by each visitor (one line per visitor).
- Results Graph -- this graphic reporting format summarizes data in graphic format, making it easy for me to see "the big picture."
52. Link Fix It!
My SBI! site never has a broken link (well, not for very long!). A special bot ("LinkFixIt") scans my pages regularly. When it finds a link with a non-existent destination, I receive an e-mail alert to update or remove it. Clean sites like this not only impress humans, they impress the Search Engines.
E-mail? You have choices! Handle your e-mail as usual with desktop software (ex., Outlook, Apple Mail), or use SBI!'s WebMail to receive and send e-mail directly through your browser. Better still...
SBI! is totally compatible with Gmail (and others). What does that mean? If you love the Gmail interface, you can get and send your SBI! mail through Gmail. Finally, and best of all, you can do this with your SBI! domain name, not Gmail's, in your address! Have it your way!
I can easily get to my emails (WebMail) with a simple click from Site Central:
54. Spam Check
E-mail marketing can be a valuable form of communication for a Web business. Unfortunately, most people who use it never see the maximum benefits because spam has forced ISPs to set filters at very high sensitivity levels. As a result, not only is spam getting blocked, so are e-mails sent by Webmasters who have opt-in lists (i.e., people confirmed that they want to be on the mailing list).
SpamCheck is one of the built-in features of SBI!, it scans my outgoing e-mails and thoroughly checks for keywords and phrases that may trigger the spam filters. It helps ensure my e-mail lands in my audience's inbox rather than their junk mail folder.
In a time where spam levels are at an all time high, a tool like SpamCheck is an absolute must for every Web site owner who plans to send legitimate mass e-mails (ex., e-zine subscribers, customers, friends, etc.)Do you send out a monthly e-zine? Well, SpamCheck is free! Give it a try to make sure your next newsletter reaches your audience’s inbox.
55. Content 2.0
Content 2.0 (C2) turns any page into an irresistible invitation for visitors to want to write for me. And now they can add up to four photos (or other images) to their page with just a few clicks. Four jewelry photos, four bracelet photos, four bead photos. Four whatever-they-want photos! SBI! automatically "thumbnails" and arranges the photos in a highly professional presentation for my visitors.
I can build forms that invite my visitors to contribute their opinions, experiences, knowledge or passion to my site, in the form of new content pages. C2 then allows other visitors to comment and rate the page much like on a blog. This means my site will have more Search Engine attractive pages. Having more site pages means the Search Engines will rank my pages higher and that leads to more traffic. A chain of events that simply started through the contributions of my visitors!
With the Content 2.0 Library I am able add, delete and modify invitations, along with their associated Thank You pages. Also manage visitor submissions and comments.
Here is a great site that shows you Content 2.0 in action, these are real stories from SBIers who share how C2 has helped them expand, accelerate, build trust and monetize their sites. You can also see an example of my Content 2.0 pages listed under Jewelry Business and Design Forums.
There Are Still More Reasons Why I Love SBI!
By following SBI!’s step-by-step C T P M process they have guided me and provided the tools to research keywords and build great Content pages, helped me build lots of Traffic (I am now receiving over 1,000 visitors a day) and showed me how to deepen my relationship with my visitors and Presell to them. The next 7 reasons I Love SBI! is because they also showed me how to make Money with my site.
Why Do I Love SBI!?
Reasons 1 - 17 = Perfect Preparation
Reasons 18 - 27 = SBI! Help Me Build & Host My Website
Reasons 28 - 36 = Simple Block-by-Block SiteBuilding
Reasons 37 - 46 = Traffic-Building System
Reasons 47 - 55 = Trust Building Tools
Reasons 56 - 63 = Monetization
Reasons 64 - 75 = Guidance & Support
Reasons 76 - 85 = SiteSell Shares Lots of Their Tips & Techniques For FREE
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